Carhartt通过Business IQ解决业务和IT挑战

Key Benefits

Improved application performance

由于业务和IT的融合,业务成果更好

First million-dollar revenue day

挑战

John HillCarhartt's chief information officer,说,随着卡哈特扩大其全球足迹,it was important for IT to deliver a core set of capabilities that could scale as needed to different regions,而不是为每个市场提供不同的基础设施和不同的应用程序功能。亚博体育app这意味着他的团队将忙于建造和重新装备。

"我们从Business IQ中看到的一个关键优势是,它为业务同事和IT同事提供了一种工具,使他们能够围绕一个单一的真理来源进行协作。”"

John Hill ,首席信息官,Carhartt

历史上,卡哈特曾强调其批发业务。More recently,它增加了30家零售店,并开始通过其网站直接向消费者销售。This was an exciting change for the yabo体育下载company.

"现在我们可以用我们想要的方式来代表品牌,"Donavan Marchywka说,数字工程高级经理。But it also required a cultural shift.Under the wholesale approach,销售周期从三个月持续到十二个月。With the transition to digital,sales were happening in the moment.

关于卡哈特

Carhartt introduced its first blockbuster product—the bib overall—in 1889.在一些早期的失败之后,Hamilton Carhartt,the yabo体育下载company's founder,找到铁路工人,直接问他们穿工作服要什么。从那时起,新的特制工装裤开始销售。

一个多世纪后,Carhartt remains famous for its readiness to do what it takes to deliver quality and value to yabo2019客户端customers all over the world.In the digital-first era,卡哈特不仅专注于公司的高级工作服产品,还致力于优化所有系统,yabo体育下载从供应链到电子商务,它连接了卡哈特及其客户。yabo2019客户端

Solution

As Carhartt moved to a more agile business model,Hill knew it would be incumbent on IT to lead the way.他开始寻找一种性能管理解决方案,允许他的团队控制应用程序性能,同时不断增强用户体验。演示团队采取的行动如何推动业务成果也非常重要。

它一直依靠一个警报系统来识别四个内部环境中的问题。但该系统不能满足团队对应用程序或市场变化做出实时反应的需要。And the information it provided didn't overlap with business needs."业务部门不关心某个特定的服务器启动,"Marchywka recalled."这家公司关心的是一项业务交易是否成功完成。

Hill decided to deploy 亚博体育appAppDynamics as the leading solution for both应用程序性能管理以及业务流程监控。"这个领域的许多供应商都会说他们的技术很好,并且有很好的幻灯片。but 亚博体育appAppDynamics puts its money where its mouth is,"Hill说。

An addictive dashboard

Hill knew it would take time to achieve end-to-end visibility across Carhartt's entire ecosystem,but he also believed he could realize immediate value from 亚博体育appAppDynamics by focusing on specific processes like ordering,inventory,结账。

"The president of the yabo体育下载company joked that the Business iQ dashboard was addictive.""

John Hill ,首席信息官,Carhartt

在2016年网络星期一之前,该团队构建了一个仪表盘,跟踪销售速度和响应时间。"We wanted to see what was happening in real time as orders were coming in and how the 亚博体育appinfrastructure was supporting those orders,"Hill说。

On Cyber Monday,Marchywka and his engineers settled into their war room to monitor the action.令马奇卡惊讶的是,高级管理团队成员在一小时内加入了他们。It turned out Hill had sent out a link to the new dashboard to the leadership.第一次,卡哈特的高管可以观察订单的下达和处理。"公司总裁开玩笑说yabo体育下载商务智商dashboard was addictive,"Hill说。

As business leaders looked on,工程师们在订单处理系统中发现了一个问题,这可能会直接影响当天的收入。The issue was fixed in ten minutes."Before deploying 亚博体育appAppDynamics and Business iQ,在客户开始向服务台投诉之前,我们不会知道这个问题,yabo2019客户端"Hill说。"We were able to quickly readjust and resolve the problem without our yabo2019客户端customers knowing that a problem was starting to occur.""

一百万美元一天

Marchywka and his team were able to impress their business colleagues a second time that day with real-time monitoring of the inventory process.一个特别的促销活动为顾客提供了一份价值超过125美元的礼yabo2019客户端品。Prior to deploying 亚博体育appAppDynamics,the business would have had to risk leaving some yabo2019客户端customers unsatisfied,as it was inevitable that some popular items would sell out during Cyber Monday."你最不想做的事情就是做一次促销,承诺赠送一件礼物,然后当顾客到达结账流程时,他们不会收到礼物,因为它已经售完了。yabo2019客户端甚至更糟;他们被告知他们会收到,然后稍后取消,"Marchywka says.But the商务智商dashboard reduced the risk to the business to zero.

企业能够监控订单数量与库存项目数量的对比,并说,ok,it's ten o'clock,and we are running low on that item.Let's switch to another promotion,"马奇卡回忆道。By the end of the day,the yabo体育下载company had registered more than a million dollars in sales—a record.

.

IT团队自豪感

"有了商业智商,我们已经证明,它可以与企业合作,并有助于推动竞争优势,"Hill说。"IT is no longer a bunch of folks off in the background building stuff for business colleagues."这是希尔团队的骄傲,and it has positive ramifications for the future of the yabo体育下载company.Now that IT and the business have a common language,it'll be easier to expand Carhartt's global footprint together."我们从Business IQ中看到的一个关键优势是,它为业务同事和IT同事提供了一种工具,使他们能够在一个单一的事实来源上进行协作,"Hill说。

希尔说,他计划将AppDynamics的使用扩展到电子商务环境之外。亚博体育app"业务的很多部分,无论是供应链还是我们的分销业务,都非常依赖于获取数据的能力,"Hill说。

From monitoring to automation

Beyond monitoring,自动化与机器学习represent the new holy grails for IT organizations.希尔说,他期待通过自动化目前手动完成的任务来提高可预测性。Marchewka已经确定了一个AppDynamics可以帮助的领域。亚博体育app他解释说,在高流量期间,库存检查有时会导致签出过程中出现延迟。"We are looking to have 亚博体育appAppDynamics automatically detect and disable the service that is causing the latency,"Marchewka说。"The idea is that the identification and response to latency—that will all be automated and triggered out of 亚博体育appAppDynamics.""

"有了商业智商,we've been able to demonstrate that IT can work with the business and help drive a competitive advantage.""

John Hill,首席信息官,Carhartt

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